The ezine story
[Community]

From the first ezine to the current, this article seeks to solve the following questions: what is an ezine? Where did it come from? And where is it headed?


Ezine, how many internet users can actually relate to that word? More so, what exactly is an ezine? According to Wikipedia ‘an ezine is a periodic publication distributed by email or posted on a website’. So technically, an ezine is a publication posted periodically on a website and is also part of the spam emails that one is constantly receiving from various organisations promising all sorts of miracles in return for a seemingly small amount they would periodically charge on one's credit card.

What really constitutes an ezine then? Further investigation needed to be done since the definition provided by Wikipedia did not have much to offer. Most ezines have an option through which readers can post their comments on an article or to reply to the comments posted by other readers. All this leads to what is known as ‘online interaction’. This naturally leads to the following question: what is then the difference between an ezine and an online forum?

An ezine is an electronic publication which is periodically updated and is either sent via email or is uploaded onto a website. An online forum on the other hand invites members to engage in discussions regarding a certain topic or subject of interest. Since most ezines have the ‘comment-on-the-article-posted’ option, an online forum could also be part of an ezine. Therefore, part of an ezine could also act as somewhat of an online forum. But an online forum is not an ezine. Make sense?

The next question that pops up is whether ezines are a recent phenomenon? Are they a product of the internet boom? Or have they been around for a lot longer than most people think? Online sources claim that the first ever ezine was a result of a Do-It-Yourself (DIY) media and the computer hacker network called Cult of the Dead Cow (cDc) which was formed in 1984. The name was derived from the Hexadecimal value DE AD BE EF (read dead beef), the value depicting the debugging method used for initialising unused memory. The cult's goal was “Global Domination through Media Saturation” and were the pioneers not only in developing the first ever ezine, but had also begun to exchange audio files in MP3 format in 1997, long before it became common. They were the first hacker group to have their own Usenet newsgroup (alt.dan.cult-dead-cow) and also developed and released different software for system administration. They invited journalists and hackers to most of their conferences, stayed in touch via underground ezines and now maintain their own web-log on their website. In fact, cDc gained media attention and credibility after one of their members briefed President Clinton on internet security and they were the first ever hacker group to receive official approval by the United States government to “export strong encryption in their 6/4 System application”. In summary, cDc was the first ever ezine, created in 1984 by an underground hacker group and steadily gained popularity with time reaching the height of their notoriety when the United States government sought their guidance concerning internet security and granted them permission to export strong encryption in one of their application programs.

Moving over to the subcontinent, more specifically towards Pakistan, it can be safely said that the first ever ezine is Chowk.com. Launched and maintained by a group of Pakistanis and Indians, Chowk.com was formed in 1997 and was created as a “platform to publish, discuss and debate writings on a variety of issues that are important to the people of India, Pakistan and other South Asian countries and a place to express and exchange ideas, discover eclectic thoughts, get useful information, meet new people, engage in social change” and for the enjoyment and education of the reader. With time, Chowk.com has managed to amass over 20,000 registered members and contains 3,500 published articles. The articles are not confined to a specific genre or subject. The writer or a reader can talk about and comment on practically anything as long as they conform to the guidelines which mainly has to do with refraining from using abusive language or causing another member undue discomfort. Pushing the technicalities aside, Chowk.com provides for a good read with well-rounded articles and interesting discussions taking place amongst the writers and the readers. The privileged few who get to keep their own columns (rightfully so) have their work arranged in a chronological order which makes it easy to access the articles by a specific writer. Chowk.com also offers the option of a reader emailing an article to a friend or ‘monitoring’ an article and the comments made on it by other readers.

With time, Chowk.com has managed to attract a variety of readers from diverse backgrounds and varied age groups. It would be difficult to profile the Chowk.com reader because of the way they have categorised articles on their websites. There is a section for those who like to discuss current affairs, a section dealing purely with fictional literature, one section about the issues pertaining to the society, another on anything related to a person's academic life and so on. The Chowk.com reader could be anyone or of any age and gender.

Another ezine, now dead, is Bandbaja.org. The brain-child of Safwat Saleem and under the patronage of Nadeem Farooq Paracha, Bandbaja.org was created in 2003 by several college students to promote quality entertainment journalism. It rounded off a healthy and loyal following soon after its launch. According a Wikipedia, it was known for its “blunt views and the promotion of modern popular music as a social and even political tool.” To the disappointment of many regular readers, the website went offline in 2005. Although rumours are being circulated of Bandbaja.org making a come-back soon, there have been no valid claims in support of that.

For those who knew about Bandbaja.org, it provided endless hours of good reading and a medium through which they could feel ‘connected’ to others who share their point of view on the musicians within the industry. Mainly composed of individuals with an active interest in the comings and goings of the entertainment industry, the typical Bandbaja.org reader would have to be someone between the ages of 14 and 32. Their reviews and interviews mainly covered current musicians which is why it is assumed they did not have much of an older audience.

The success of Bandbaja.org propelled a rapid growth of desi entertainment ezines all over the internet. Some of them include TheSaturdayPost.com, Revaj.com, and Raw.com.pk. Sadly, none of them measure up to the quality of work that made the Bandbaja.org articles stand out. Chowk.com on the other hand has managed to do amazingly well for itself, improving quality of content with time. Ezines can prove to be a valuable source of information for many with people already using it them as references. Realising the potential that ezines hold, many newspaper and television channels have ‘internet editions’ of their publications and programmes. Ezines are relatively easy to create as all a person needs to do is register a domain name and get contributors. The only drawback is that there is no way a certain piece of information can be validated and information may at times prove to be unreliable. Also, when it comes to ezines, one is led to conclude that Pakistani ezines have yet to explore areas other than just entertainment and literature.

First Published:
Spider
July 2006