Here, there, everywhere!

The brainchild of Asad Tareen, they have redefined how fashion is retailed; The Designers which currently houses collections by HSY, Karma, Sublime and the in-house Maysoon label, plans to introduce for the first time in Karachi, a collection by the UK-based designer label, Rouge, via the launch of their second outlet in Karachi sometime in late November.

Rouge (by Memoona Mannan), which boasts of a loyal clientele in both London and Pakistan, is a brand recognized for its elegance and intricately-embroidered bridal wear. Previously having only had representation in Lahore where Pakistan is concerned, with the addition of Memoona’s children, Faraz and Sundas as part of the Rogue design team, joining hands with The Designers was part of an attempt to expand the label to a wider audience.

First Published:
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November 11, 2007