Necessary Targets hits home
By Band Baji
KARACHI: The Commune Artist Colony – home to the increasingly popular Yousuf Bashir Qureshi – recently played host to a reading by some of the best in Pakistani theatre namely Ayesha Alam, Nadia Jamil, Atiqa Odho, Umbreen Butt, Raaheen Mani, Anna Bertmar Khan and marked the theatre-debut of radio personality Munizeh Sanai. The play of choice was Neccessary Targets by Eve Ensler, a writer known for her provocative writing in both novels and plays. Neccessary Targets is about two women, one a self-titled Trauma Therapist, played by Sanai, and the other a New York psychiatrist played by Khan who travel to a refugee camp in Bosnia to study the effects of the war on the women there.
Other then the powerful storyline, what was interesting to note was how the characters in the play itself evolved. From the aged woman who suffered through the occupation of her village, to the preppy young girl who was trying to come to terms with what the war meant in itself, each character revealed what the war had left them with, gradually and in their own space within the play itself.
The set was simple; the costumes were all black with the mood of the scene being reflected by alternating the lighting. This left one to concentrate more on the content of what was being said rather then what was being graphically displayed. What was interesting to note however, was that at the end of it all, the ‘doctor’ in the play seemed to integrate and become a part of the ‘victims’.
It seemed to show that at the end of it all, one is not different from the other no matter where he or she may be. The cast, though consisted of strong personalities, seemed to live through the characters realistically enough to render their stories to life during the play.
First Published:
The Metropolitan
February 25, 2007
Sunday, February 25, 2007
Posted by
vintage
at
12:27 AM
Sunday, February 11, 2007
STARBUZZ
The ‘Dhamaal’ project
The percussions-based band Overload is currently working on their third and last video that will feature Puppo Sain and Jhoora Sain, marking an end to their collaboration with the Sains. The video for Dhamaal is being directed by San Francisco-based director Bilal Lashari, and is based on the four elements of fire, water, air and earth. It will also carry the birth of a fifth element, sound.
Dhamaal has been shot at various locations around the country including Makli, Karachi, Lahore, Kataas, and various other areas in Sindh. Shot on 35mm, the video is set for release in the last week of March.
Overload then hopes to hit the studio where the members will be collaborating with another set of desi musicians for their second album. This will see Overload exploring a new side to their personalities, and will embody music which Hasan Mohiuddin (who plays Tumkinari in the band) described in an interview as “progressive”.
A new voice for Fuzon
There had been much gossip surrounding the length of Shafqat’s tenure in the band Fuzon for months and last week they finally made it official: Shafqat is not Fuzon’s primary vocalist anymore and has been replaced by Rameez Mukhtar, a relatively unknown name for those not involved within the industry itself.
According to Fuzon, Rameez has received eastern classical training for his vocals and this will be evident in the songs they will be recording with him. The band has always stayed mum about their internal affairs and have not issued a statement as to why Shafqat is no longer involved in the band.
Rameez on the other hand, has pretty big shoes to fill since Shafqat brought with him generations of training in a household known for its singing.
Whether he manages to escape Shafqat’s shadow and makes a visible mark for himself in the hearts and minds of Fuzon followers remain to be seen. With their first video together set for release sometime in the first week of March, it will be exciting to see what this new vocalist has to offer to Fuzon.
First Published:
Images
February 11, 2007
Posted by
vintage
at
3:57 AM
Thursday, February 01, 2007
A new kind of groove
[ unedited]
The Lahore-based band co-VEN recently performed at a local café here in Karachi. Co-VEN which incidentally stands for Company of Vicious Earth Navigators are heaped with what one would call pure talent. With the who’s-who of the music industry in full attendance co-VEN performed an acoustic set of their current hit singles Sailing fast, Third world celebrity and Boundaries broken from amongst others singles from their upcoming album and occasionally performed cover-songs as well.
The line up of co-VEN that night consisted of Hamza Jafri on lead vocals and the acoustic guitar, Sikandar Mufti on drums and harmonica, Sameer Ahmed (also a member of the Mekaal Hasan Band) on bass and Omran on the acoustic guitar as well. With the ambience resembling that of a lounge and lights dimmed low, there was an understated feel of festivity in the air.
The performance by the band itself did not seem orchestrated before-hand. They were clearly enjoying themselves and seemed to have moved towards improvisation near the end of their performance. As seasoned musicians they complemented each other’s style of playing well and had most people at the venue gently swaying to their music throughout the performance. Toward the end of it all, Sikandar Mufti’s vocal rendition of Hey Joe by Jimi Hendrix was extremely heart-felt and continued to resonate in one’s ear long after the performance.
First Published:
Herald
February 2007
Posted by
vintage
at
4:17 AM
Saturday, January 27, 2007
The way he sees it
Amean J. Mohammad is not an unknown name in the local fashion photography scene. He may not have been around for very long but coupled with a charismatic personality, an extremely professional attitude and a unique eye for photographs he has managed to make a permanent place for himself in the industry. One of the few photographers with a degree in art he has a prominent presence on the internet with ameanj.com; a favourite online haunt for film makers, art directors, advertisers, designers, writers, artistes and who-not. Although not a novel concept abroad, Amean recently held an online exhibition titled +420 Praha.
When asked why he chose to exhibit online and what was the concept behind the photographs, Amean replied, “With the help of electronic technology, the world is getting smaller and smaller which is why I thought that there was no reason why my work should only be restricted to a few who could physically come and see it. Exhibiting online I can reach a much larger and diverse audience.” Talking about the exhibition he said, “This is part of my ‘real world/travelogue’ series. Travelling and documenting places never seen before instigates in me a curiosity to explore and to look at the ordinary in an extraordinary fashion. Travelling through places and photographing strangers that I may never see again not only gives me a high, but also leaves behind memories of ordinary things in life which provides inspiration for the other things that I do.”
What does the +420 in +420 Praha stand for? “+420 is the country code for Czech Republic, like +92 for Pakistan and Praha is the Czech name for Prague, the capital city. I enjoy numbers and decided to categorise and name my travelogues after these country codes.” Talking about the response his e-exhibition has generated, he said, “The cyber space and the upcoming cyber culture fascinate me. The identities of people are neutral and the space is flooded with diverse people. It is a fantastic way to reach the unreachable. The exhibition has only been up for a few hours and already there have been hits from across the globe.”
Symbolised by the photograph taken in the Chodov Station, +420 Praha takes the viewer on a ride through Prague the way Amean sees it.
First Published:
Gallery
January 27, 2007
Posted by
vintage
at
4:03 AM
Thursday, January 18, 2007
Endorsing values — views of a youth
(part of the cover story ‘Keeping up with the Joneses’)
Like everyone my age then, I resented the control my parents exerted over my life during my early teens. No parties, no staying out late, no expensive cellphones (in fact no cellphone till I reach the legal age limit of 18), no flimsy outfits (no flimsy outfits still) and no driving on my own. To top it all off, what I found extremely embarrassing was the fact that my mother insisted on having a get-to-know-who’s-house-I’m-sending-my-daughter chat with my friends’ parents. What frustrated me was that I knew my friends and I knew that they weren’t from a horrible family, so why did my mother have to get so ‘overprotective’ when I was ‘old enough’ to make my own decisions? I knew what was right and wrong.
Fast forward a few years, I can now understand the wisdom behind my mother exerting her control over my life. I don’t have the same restrictions, I can go to parties, stay out not-too-late, drive wherever I want and so on. The only difference bet
ween then and now is I’ve learnt to weigh the pros and cons of every decision I make before I make it. I can go to parties, but sometimes I choose not to. And I probably wouldn’t have been able to make half the sensible decisions I make now in my life if I had been allowed to run wild when I was younger. The decisions my mother made for me while I was growing up helped shape the value system I have now.
What’s ironic is that my younger sister is going through the same frustrations I went through when I was her age. But what makes it worse for her is that whereas the parents of my friends had place similar restrictions on their activities most of my sister’s friends have been allowed ‘privileges’ not bestowed on her.
They sport the latest high-tech cellphones, the kind that costs one regular office clerk more than his entire month’s salary. They have a car and driver to their disposal 24/7 with no questions asked about their whereabouts. My sister’s friend once came over to spend the night and my mother was very surprised when she did not receive any phone call from the girl’s parents. Attempts to explain logical reasons behind restrictions placed on my younger sister don’t work as well as they did on me because let’s face it: her friend’s are doing it, so why cant she? I also know that with time she will understand.
What upsets me is the lack of concern shown by the parents of her friends. Love isn’t shown by giving your child everything that money can buy, it only serves to harm them in the end. If they are given privileges without having to ‘earn’ them, how will they expect to learn how to value them? If they aren’t taught how to choose what is best for them and how to set their priorities in an age in which they desperately seek guidance, how doyou expect them to when they enter into the adult-world?
First Published:
The Review
January 18, 2007
Posted by
vintage
at
3:45 AM
Sunday, January 14, 2007
Introducing Rebel Rock
They have yet to make a visible mark in the Pakistani pop rock industry and already, their debut video has been refused airplay by a popular music channel, the reason being its blatantly political content. Falak, a desi rock band from Canada performed to a full house at a local lounge recently.
They carry the motto “I think therefore I resist”, and coupled with the wonders of the web and loyal friends, they have already managed to amass a small but loyal fan following in Pakistan. After having seen them perform live, one can safely say that they deserve every bit of it. Overall, they have performed over 200 gigs in Canada and North America; however, this was their first gig in Pakistan.
The lineup consisted of Farid Khan on vocals and rhythm guitar and Sid (Siddiq Muhammad) on lead guitar, both the boys being Falak band members. The featured bassist of the evening was Danish Mirza and the drummer, Kaiser, who is also the drummer for Pakistani band Strings. With a backdrop that had the cover of their extended play (EP), Standard Issue and sporting Daku t-shirts, they kicked off their performance with a Falak original, Yaadein. A fun number, it was soon evident that things couldn’t have gotten louder. It was delightful to see that after a very long time, this was a performance dedicated solely to rock.
The second song, Pukaar was dominated by soft guitars, courtesy Sid. Farid sang with heartfelt emotion while belting out the line So Gaye Jo (those who slept), complemented perfectly by Sid who might as well have been playing the keyboards as every single note he played was clearly audible. Farid maintained eye contact with his audience throughout the gig as if performing to each and every person there individually.
The song that followed after was in English and written by Sid, who also provided the backing vocals for this number. It is about Karachi and has been picked up by Ammar Zaidi, the ‘chief daku’ of the Daku line, for a t-shirt he has designed based on Karachi and which has lyrics from this song printed at the back.
Besides originals, Falak also performed a rocked-up version of Nazia Hasan’s Boom Boom, trying hard to cajole the audience into joining in. What was amusing to note was that one could hear some enthusiastic attendees singing along, their voices standing out from the rest. Kaiser did a little drum solo in the middle, seemingly concentrating on the intricacies involved in soft-rock drumming, which was a pleasant change from the boom bang crash that one is normally confronted with at such events.
The band then went a little reggae with their performance, clearly having fun and launched into a cover of the popular Bob Marley song, Smoked Two Joints, which pretty soon had everyone joining in. For the ending, they fused back into Boom Boom a novel concept pulled off surprisingly well.
Farid took centre stage next and after exchanging a bit of information about the band and conversing with members of the audience while handing out free Daku t-shirts, the band launched into another Falak original, Lately, a soft, mellow number. By then, the lounge was covered with a visible layer of cigarette smoke and the lack of ventilating windows was being direly felt. The energy was pumped back into the performance with a commendable performance of String’s Sar Kiye Yeh Pahaar.
Falak’s original, Blood for Oil, based on the Iraq occupation by the US, surprisingly had a light, upbeat and catchy tune to it. And apart from the lyrics and vocal rendition, the bass line predominant in the performance clearly stood out as Danish Mirza out did himself. This particular song was simply wonderful.
They rearranged after performing this number, switching to Danish Mirza on vocals, Farid on drums and Sid on bass guitar, and performed a cover of Slide by the Goo Goo Dolls. Even though all those present sang along and appeared to be having fun, Danish’s vocals paled in comparison after Farid’s high-powered performance. However, with Sid’s support, they managed to do a decent job, helping wind down the audience considerably as this was intended to be the last song of the evening.But on popular demand, Farid and Sid performed another original, Burn. A mesmerising number, the lights at the venue were dimmed down to create adequate ambiance.
One gets the sinking feeling that like most bands who attempt to rise above the regular love/party themes, there is a chance that Falak might not get the commercial attention it deserves. On the other hand however, coupled with catchy music and good lyrical content, the band just might be able to break from the mould of mass obscurity and make it big in the local pop scene. After the performance, when asked why they chose to carry socio-politically conscious themes in their music, Farid replied, “We feel music is a medium of expression and by simply creating discussion, it might lead to a positive change - however minute it may be”.
First Published:
Images
January 14, 2007
Posted by
vintage
at
3:31 AM
Sunday, January 07, 2007
Afterthought ’06, forward to ’07Jafri set some tongues rolling when he parted ways with Noori sometime in 2004, although amicably, at what would be considered the peak of their popularity. However, what really sent shockwaves much bigger than the ones sparked off by Jafri was the announcement earlier last year that Gumby was not going to be a part of the band anymore. For most, that signalled the end of Noori — what was a band without its backbone, the drummer? There is no doubt that no other drummer can complement the raw energy dominant in a Noori song the way Gumby can.
What’s left is Ali Noor holding onto everything that Noori was, with precious little left to further it. Although Noor is immensely talented when it comes to making music that can stand on its own and yet cater to the masses, in this case, however, he just threw it all away.
Topping it all off was the announcement that his wife, Mandana Zaidi, would replace Gumby as a DJ artiste. Let alone having the weird notion of having a ‘DJ artiste’ replace the drummer in a pop-rock band, Mrs Ali Noor is not known to have the skills required of being a DJ. To put is simply, without Jafri and Gumby, Noori is the band that once was.
Not having quite recovered fully from the Noori-breakup, it was announced that Bryan Adams would be performing in Karachi, courtesy Shahzad Roy’s Zindagi Trust. Following the announcement, people went ballistic over Shahzad Roy’s cover of Sali. Does this show how much the person bringing an international celebrity to town can benefit from the latter’s popularity?
One must thank Shahzad and the ARY Digital group for bringing Bryan to town; however with proceeds of everything related to the concert going to Zindagi Trust, it is no wonder that ARY doesn’t air the show as much as would have been expected.
Around the same time, our television screens had been dominated by a hip-shaking singer called Annie, the self-titled ‘Princess’. One thing that needs to be made clear is that Annie Princess (or should it be the other way round) cannot sing. However, she more than makes up for it in terms of the entertainment factor. Posing on the cover of her album with a tiara on her head, she removed any misconceptions present about who the real princess was. With a dearth of good female musicians that this country suffers from, she was welcomed with open arms by the masses. Despite her inability to sing properly, when compared against the likes of Rabi Peerzada and Abeer — two women for whom singing is tantamount to being criminal — she seems like godsend.
Award-fever hit every other television network in 2006. Needless to say that most of them were terrible — it seemed that every network out there wanted to establish themselves as the authority on giving out kudos without really investing time and money on exactly how they planned to do that.
In the midst of all this mayhem, an award function that did manage to stand out was The Musik Awards, or TMA. They were everything that an award function in Pakistan should be — well-organised, well-invested and with a jury that consisted of well-reputed music critics, producers, musicians and professionals — thereby setting a new standard for award ceremonies in Pakistan. Most importantly, they understood the importance of what an audience takes with them when they go home and keeping that in mind, they rolled out the mother of all surprises, a performance by the father of Pakistani pop, Alamgir.
The comeback of Alamgir was significant in the sense that it was his first performance in Pakistan after a gap of about 15 years. He was one of the pioneers of establishing a pop-music industry in Pakistan and with the deterioration in free-media in the early ’90s, had decided to quietly leave and never come back.
Along with the comeback of Alamgir was the coming-back of EMI, the international record label that had closed its doors to the Pakistani industry in 1998 because of rampant piracy. What further set tongues rolling was that their first client was the popular English-language band from Peshawar, Sajid and Zeeshan.
The Sajid and Zeeshan album had been eagerly awaited for two reasons, the first being that they were one of the very few desis who had managed to sing in English and make it sound right; and secondly, they had a very unique style of making music which fused the acoustic and lead guitar, keyboard, synthesisers and turntables all in one. With a reputed, international record label taking care of their much-wanted debut album, everything seemed to go in the right direction for these boys — till it was discovered that even a month after its official launch, the album was not available anywhere in Pakistan, save for a few chosen music stores in Karachi.
To put it simply, EMI seemed not to have the infrastructure needed for an effective distribution of an album in Pakistan. Besides a couple of interviews on radio and one television interview, nothing much was done to promote the album either. The Sajid and Zeeshan album reached their hometown, Peshawar, several months after its launch, giving ample time for frustrated fans and pirates to make illegal copies of the album — so much for fighting piracy.
Just when one thought all of this excitement was too much to handle, the Indus television network launched MTV Pakistan in place of the popular music channel, Indus Music. Sceptics didn’t make much of it, labelling it as a revamped IM. One has to admit that where the VJs and the management is the same — save for one incredibly fresh and welcome face, VJ Mahirah — the channel did manage to look internationally acceptable. However; one is still waiting for that big bang, that extra ‘oomph’ that makes it more then just another branch of MTV.
Another little shocker this year was the signing up of Raeth by Universal India, making them Univeral’s youngest clients. Whereas one is all for local talent expanding its horizons across the border, and they do look adorable holding those big guitars, what is baffling is the level of popularity they gained in India. Although their first single, Bhula Do has a somewhat catchy tune to it, the second single is nothing short of plain horrible. This goes to show that if a band can’t attain an Atif Aslam-esque success in Pakistan, they just might in India.
The year 2006 also saw some promising new arrivals in the shape of Sahil which seems like a well-developed, well-practised Paki-pop band. Sahil consists of Hasil (musician/producer who is currently under the patronage of Mekaal Hasan) and Salaar. The band hit it big with Umar Anwar’s directed video of their single, Dil chahey. The video, which was shot in Karachi, completely transforms the way the city looks and has a surprise appearance by Gumby driving a truck at the end of the video. It looked at musicians from a fresh angle and for once, did not have the drummer behind a drum set.
Other notable newcomers that need to mentioned is the band Seige —with their funky single Najaney kyon, they provide a whole new angle to pop music in Pakistan in the form of energetic singing and a funky beat— and Ali Khan, who might just succeed Ali Zafar as the the industry’s blue-eyed boy. However, his songs have a much richer, heartfelt melody to them.
The band co-VEN also decided to debut on the tube last year as well. A band consisting of incredibly talented musicians in the form of Hamza Jafri, Sameer Ahmed and Sikandar Mufti, co-VEN has been around for almost 15 years. The songs that have managed to make it on air are all in English and have a somewhat grungy albeit mesmerising air to them. They are expected to release their album sometime early this year.
One of the things to look out for in ’07 would be an album by Zeb and Haniya, two talented singers who have already managed to amass a large fan following on the web and attract large audiences to their coffee-house perfromances in Lahore. With their track Chup already a hit on radio, it’s about time these ladies introduce their voices to the masses. They just might be the next big thing in female musicians after Hadiqa Kiyani.
The year 2006 closed with the launch of The Musik Records, the record label owned and operated by ARY Digital. And like all their events, they managed to create a bang in the music industry via the album launch of their first client, Aaroh. The title track of the album Raag Neela sees the band take a good laugh at them and it’s good to see that there are some people out there who don’t take themselves very seriously. Already having sold out its initial batch of CDs, the launch of Raag Neela was the perfect end to an eventful year.
Photos:
— Ali Noor (courtesy of nooriworld.net)
— Gumby (photo by Bilal Khan)
— Alamgir (photo by Fayyaz Ahmed)
— Sajid & Zeeshan (photo by Fayyaz Ahmed)
— Sahil (screenshot from Dil Chahey)
— Zeb & Haniyah (photo by Maryam)
First Published:
Images
January 7, 2007
Posted by
vintage
at
3:02 AM
Tuesday, December 26, 2006
All that’s jazzAt the recent launch of an international lifestyle clothing chain, the stage and the venue had been set in black and blue for a night of ‘romance and blues’, with an ensemble of musicians that boasted the likes of guitar virtuoso Aamir Zaki, drummer extraordinaire Gumby and two musicians who had been specially flown in for the event: Columbian saxophonist, Diego Miguel and Syrian cellist, Diaa Harb. The event also showcased the talent and skills of Shehrez Zaki, Aamir’s nephew, who played bass on several songs.
With a full attendance from the glitterati of Karachi, the performance was opened by Diego, who proceeded to perform a solo on the saxophone titled Summer Time. He was accompanied on off-time drums by Gumby, who is otherwise better known in local circles for his high-powered, energetic drumming during various rock concerts.
We see a different side of Gumby when he performs in jazz: he plays with a care and finesse that makes every beat stand out. One moment, his drums are barely audible as he switches to brushes, holding the composition together and building up anticipation for what is to come next. The next moment, he lets go and picks up tempo, playing fast enough to have his drumming dominate the performance entirely, albeit for several captivating moments. As a performer, Gumby demands attention — he plays with a heart and soul that reaches out to all those present.
Although Diego tried to punctuate Gumby’s drumming here and there, he mellowed in comparison and seemed to have given up in the end. The spotlight then moved on to a corner in the audience from where appeared the surprise performer of the evening, Aamir Zaki, who quickly took to the stage and launched into a cover of Funky Chicken, a popular number by renown bassist, Jaco Pastorious. A light, fun composition, Aamir seemed to enjoy the performance.
Holding the guitar close in the classical position, he plucked away at the strings, inviting applause and shouts of encouragement from those present. Now and then, he would motion towards the saxophonist who, for some reason, looked like he felt out of place and would politely toot on the saxophone while Aamir would take over the performance again. The performance ended with Gumby, Diego and Aamir each throwing in a lightly energetic solo.
They then left the stage to make space for Diaa, the featured cellist, who began by performing an Arabic-inspired composition. He started out slowly, blending in the melody gracefully. He could be seen peering in at the audience as if to gauge their response. Diaa played with a confidence that spoke volumes of his experience when it came to performing live and which starkly contrasted the polite hesitation that Diego had displayed till then.
Following the performance, all the musicians took the stage, and with Aamir Zaki on lead and Shehrez Zaki on bass, they launched into a cover of Steely Dan’s classic number, Do It Again. Aamir, who was very much at home on stage, seemed to be providing cues to every musician to perform their individual bits. Shehrez on the other hand, was comparatively shy, keeping himself away from the limelight, playing a steady bass line throughout. The introductory notes of the next cover, Baker Street by Gerry Raferty were met with delightful yells from the audience. Aamir threw himself into the song and provided a heartfelt rendition of the lyrics. Customising the song to suit his own musical style, he concluded the song by swinging the guitar around in an energetic solo.
The final piece consisted solely of improvisations by each musician. One thing that Aamir and Gumby have in common is the sheer amount of energy that they both display when left to perform what comes to them naturally. Instinctively familiar with each other’s style, their performance was perfectly complemented. It was heartening to note that this energy seemed to rub off on Diego as well, who launched an aggressive solo on his saxophone. The composition was then brought back to the same Arabic-inspired number that Diaa had opened his performance with. Aamir played the same melody on his guitar and Diaa took the lead and complemented it on his cello.
There are very few performances that let you relive every single moment with the same initial excitement, and the Dockers San Francisco launch by event managers Dream Merchants happened to be one of them. More exciting than the performance itself was watching the music evolve with the musicians who instantaneously acquainted themselves with each others’ style of performing. Diego’s last solo in which he shed his inhibitions was significant in the sense that it was probably the only moment when he truly seemed to give himself to the performance.
The musicians’ personalities shone through each instrument they played, and the night, coupled with the impeccable ambience, turned out to truly be drenched in jazz and blues.
First Published:
Images
December 24th, 2006
Monday, December 25, 2006
A farewell to KaraThe Arts Council Theatre opened the doors of its auditorium last weekend for the screening of the last movie to show at the Sixth KaraFilm Festival, Immaculate Conception by Jamil Dehlavi. A huge crowd had gathered in the hallway, most waiting patiently while a few complained consequent to the 45-minute delay. Within minutes, the same crowd dispersed to fill the auditorium seats and the movie began. Post-screening, a question and answer session took place.
The Sixth KaraFilm Festival, which carried the Ghalib-inspired tagline of Tamanna Ka Chatta Qadam (the sixth step of desire), was symbolised by a butterfly over a desert rose, the desert rose being used as a symbol for Karachi. The sixth Kara also carried forward a tradition of having the film-maker and the audience interact, a move which no doubt proved to be popular among movie-enthusiasts, students of film-making and anyone who was interested. Instances in which a film began late were rare and occurred in a select few, which was a welcome change from last year’s Kara.
he venue featured a creatively done up stage with a grid of screens showing scenes from different movies towards the right side and the Kara butterfly set against colourful squares at the other end. Although beautiful to look at, the set-design was not ideal for performances since the sheer detail tended to distract the viewers’ focus from those performing during the ceremony. There were large screens scattered throughout the venue which displayed the names of the award winners and clips from the Ciepie- (pronounced seepee meaning seashell) winning movies.
The event was hosted by Adnan Malik and Zainab Qayyum to a full house comprising politicians, musicians, television personalities, businessmen and film-makers. Although their tenure on stage seemed well scripted, one could not help but notice how they, at times, seemed to blatantly read from the bits of papers they carried.
It was interesting to note that although the featured directors for the current Kara were Iranian film-maker Jafar Panahi, British-desi film-maker Jamil Dehlavi and the French film-maker Frabcoise Traffic, the one movie that sold out before the day of its showing and which managed to elicit the largest crowd was the Indian import, Omkara, no doubt for the star power it wielded in the form of an appearance by Bollywood actor Ajay Devgan. This was evident from the small group of people that seemed to monitor every move he made and followed him everywhere (even to the restroom where additional security had to be posted) at the closing ceremony that took place at the PAF Museum.
The first performers of the evening were a French jazz band that went by the name of Caravan Quartet, courtesy of the Alliance Françoise. Although their backstage warm up depicted them as skilful musicians, they failed to create much of a presence on stage (save for those sitting near the front). A major reason can be accounted to the fact that the sound during their performance wasn’t good. They closed their performance with a song about “the relationship between a man and a woman”.
Begum Nawazish Ali took the stage before the second group of musicians came up and sent the audience rollicking with her cleverly humourous take on the film-makers present and on the movies that were meant to be. Donning a new blonde look, no one was spared from the Begum’s suggestive comments as she engaged the audience for roughly half-an-hour before prancing off stage.
Sajid and Zeeshan, the second act to perform, started off with their animated single, Freestyle Dive. Complementing their performance were clips from their videos and graphics that were being displayed on the screens around the hall. They went on to perform a non-video single off their debut album titled Free And Underestimated, and subsequently closed the performance with the extended version of their single King of Self, which they dedicated to Kara. The sound during their performance was much better and could be heard clearly. Though one isn’t sure whether their performance fully catered to the audience present, the response they elicited was much better than the one that was given to the Caravan Quartet.
But the real stars of the evening were Faisal Kapadia and Bilal Maqsood of Strings, also the last act to perform and by then the evening had dragged on into the wee hours of the morning with the audience quietly raving for food. They performed some of their most popular singles from Na Jaane Kyon to the rock version of their recently popular number, Yeh Hai Meri Kahani, with which they closed their act. They proved to be immensely popular with the crowd, both young and old.
Besides the incredibly prolonged duration of the event, the only other criticism is that there just seemed to be too many awards that were given out. Most of those who were given the awards weren’t present and out of those who were, Ahmed Rizvi’s acceptance for the awards given to Man Push Cart was the most memorable. The sixth KaraFilm Festival has come a long way from its inception, and anticipation for the seventh one has already begun.
Kara Awards
Best live action short:
Tricko (The T-Shirt) by Hossein Martin Fazeli (Czech Republic) Avatar by Llvis Quilez (Spain)
Best animated short:
Adjustment by Ian Mackinnon (United Kingdom)
Best Pakistani film made for television:
Daani directed by Farooq Rind and produced by Khalid Ahmed
Best documentary:
AFSPA, 1958 by Haobam Paban Kumar (India)
Fuego de Angel (Angel’s Fire) directed by Marcelo Bukin (Spain and Peru)
Best female actor in a leading role:
Nathalie Baye in Le Petit Lieutenant (France)
Best male actor in a leading role:
Saif Ali Khan in Omkara (India)
Ahmad Razvi in Man Push Cart (US)
Best female actor in a supporting role:
Rukayya Prachi in Ontorjatra (Bangladesh)
Best male actor in a supporting role:
Raza Jaffrey in Infinite Justice (UK-Pakistan)
Best cinematography:
Marcel Zyskind for The Road to Guantanamo (UK)
Best editing:
Mat Whitecross and Michael Winterbottom for
The Road to Guantanamo (United Kingdom)
Best original screenplay:
Jaideep Sahni for Khosla Ka Ghosla (India)
Best adapted screenplay:
Vishal Bharadwaj, Robin Bhatt and Abhishek Chaubey for Omkara (India)
Best musical score:
Vishal Bharadwaj for Omkara (India)
Best direction:
Ramin Bahrani for Man Push Cart (US)
Best feature film:
Girish Kasaravalli for Nayi Neralu (In the Shadow of a Dog) from India
Lifetime achievement award (1):
Talat Hussain
Lifetime achievement award (2):
S. B. John
KaraFilm Society award:
Mahesh Bhatt
First Published:
Images
December 24th, 2006
Posted by
vintage
at
11:58 PM
Monday, December 04, 2006
Keeping it real with Josh
Contrary to belief, the Josh lads turn out to be rather nice. They were in Karachi recently for the launch of their third album, Mausam, and despite a hectic schedule during their three-day stay, they agreed to a last-minute interview.
The current line-up of Josh comprises Q (Qurram Hussain) and Rup (Rupinder Magon). For this particular interview, Q is the first to turn up in a new afro hairstyle and a pair of shades that make him look uncannily like Lenny Kravitz. He laughs at the similarity, and then proceeds to relate how he once gained access to a club in Morocco pretending to be Kravitz himself. Q is originally from Karachi — he stayed in Pakistan for some 15 years before moving to Canada with his family. Compared to Rup, he seems eager to answer questions first, turning out to be quite a chatterbox.
Rup, who arrives shortly after, is quieter with a tendency to add a witty remark here and there. He is more on guard and — as I later discover — is primarily in charge of the ‘business side’ of Josh. Hailing from a somewhat religious Sikh family, Rup picked up the tabla at the age of six and later on advanced to the harmonium. He also knows how to play the piano.
The spiritual aspect to Josh’s music appears to come from Rup, whose first musical experience came when he accompanied his mother to the gurdwara (Sikh temple) where she would sing hymns supported by his tabla beats.
Teaming up with his brother, Rik, and Shazi Hussain, they formed Josh and went on to perform covers of various popular films and Punjabi songs, qawwalis and ghazals. Around that time, Q was finding his own musical voice, which in turn ended up as a contribution towards Josh’s debut album: he composed and wrote the title track Mein Hoon Tanha. The album was released sometime in 2001 and received a lukewarm response. By the time their second album, Kabhi, was released in 2004 — that brought them into international focus as a promising new band — Rik had left Josh.
Rup elaborates why: “He left during our pre-Kabhi days and decided to take on a more spiritual side to life. He didn’t want all the media attention; he just wasn’t built for that.” While previously Rik used to be around their studio a lot, Rup says he rarely ever visits now. “He actually sang on Kabhi. If you the read the credits, his name is there.”
Apparently, he is still quite an indispensable entity. “He started the band,” adds Q. “He is still the first guy we can go to to get the most honest opinion.”
The band members started Josh Entertaiment some two years ago with the idea that they would start producing artistes. Have they been successful in finding and producing an artiste so far? “Every time we get round to it, something new comes up. The idea is still there and we have done some projects that we haven’t released just yet. It’s just a company where we produce different artistes, from the music to everything, including the lyrics,” says Rup. “More importantly though, it is very difficult to find new artistes or accept new artistes who are serious.”
“We are willing to guide them if people are willing to work hard,” adds Q. “People have this misconception that it’s easy to put out a song and the rest takes care of itself.”
With Josh based in Canada, who are the people they are working with? “We’re predominantly working with desi people at the moment, but even now, we’re not sure whether the record is going to come out,” says Rup. “We can take artistes from anywhere because we meet a lot of people through our channels. But right now, Josh Entertainment is a very small thing. The reason we started it is because we’re primarily producers, not just singers.”
“The songwriting aspect allows us to do so much more with our talents, so we have that window of opportunity open,” adds Q, elaborating further upon how they make music: “We’re always making music whenever we can. An idea will generally come when I’m not sitting in the studio but driving, etc. I call myself on my home number and I leave a message about that idea. So then when I go back home, I make a piece based on that idea.”
Musicians don’t start out making a lot of money; most of them have to keep on working on their music and learn to take rejections before they finally get their big break. But even after becoming ‘successful musicians’, most of them continue with their day jobs, since a career in music does not guarantee a paycheque at the end of each month. Both Q and Rup had day jobs before Kabhi; do they plan to continue with them? “When Kabhi was popular, we were doing a lot of shows, and we expected that by the time we would be ready with our next album, we would put it up,” says Q, adding, “But what we didn’t take into account is that the business side of things can take very long. Kabhi was our first successful album, but I guess we weren’t experienced enough.”
“We are still poor musicians,” says Rup simply.
“Being successful in desi music is not the same as being successful in North American music, especially while living here. It is a big problem on its own as far as the monetary aspect is concerned. We can’t do shows as often, among other things. That being said, we are able to sustain ourselves. But we still have to think about budgets,” says Q.
“Things are very good, actually. The fact that we’ve gone through the ghareeb phase, our habits are still the same. We are still not going to go and spend exuberant amounts of money for nothing; we are still going to look for a good deal. It has a lot to do with the training we got from our parents and that we don’t believe in wasting money. There is no point in being flamboyant; there is nothing to gain from it,” says Rup reflectively. Relating this to the album, he says, “In fact our first track, Mahi Ve, speaks about that. It has a Sufi touch to it, ‘Mahi Ve Mahi Ve Arz Karan, Menu Di Asmani Fitrat De,’ which means give us those heavenly habits. The idea was to talk about a song where we could remain humble.”
Q has previously admitted to having been an ardent follower of Slash and has listed Sound Garden, Pearl Jam and the Stone Temple Pilots as some of his favourite bands. The music found in these bands (primarily rock) is not the kind of music that Josh is known for. How did that come about?
“I guess it’s because I wasn’t looking out to make a rock band,” laughs Q. Rup adds thoughtfully, “Listening to something doesn’t necessarily mean you’re going to make it.” “The other thing is that then there have been so many other things that have influenced me,” says Q. “We used to have a lot of arguments in the beginning. Coming from rock, I had a different idea of not only how music should be made but how it should be promoted, etc. But then it changed after meeting Rup, who was listening to Nusrat Fateh Ali Khan and a lot of heavy eastern music like qawwalis.”
“There is a song called Ajnabi in Masuam that has predominant guitars,” adds Rup, referring to the album. “I think that’s the most guitars any song of ours has ever had.”
“What is good about going through a lot of influences is that there is evolution in music and you will see that in Masuam, from song to song,” finishes Q, bringing the conversation back to their album. The title track of the album, Mausam, is a cover of a Pakistani song. What is the story behind that? “Q always talked about this program called Fifty Fifty. So we got the DVD and there were these hilarious skits which we thought were fantastic,” answers Rub. “In between these skits, they used to play a song once in a while. One of these songs was Aaey Mausam Rangeelay Sohanay by Zubeida Khanum. I fell in love with it and I kept singing and humming it. I said we should do a remake of this song.
“In three albums we haven’t done any remakes. One day, Q called me up and said that he had made the music for it. I came over and listened to it and was wowed,” continues Rup. “We’ve actually changed the melody on it and a word or two as well. The music is all completely different.” Since Masuam is a Pakistani song, Josh is planning to shoot the video of the song in Pakistan as well.
It’s good to know, though, that the band members of Josh have a good head on their shoulders. They have come a long way since their first album, Mein Hoon Tanha, and despite whatever they might say, their music is still very commercial — their primary listeners are the masses.
A number of artistes complain that they often have to concentrate on the business aspect that distracts them from making music. Rup says, “Any successful artiste will tell you that, but you have to remember that it’s a race out there and it keeps you on your toes.”
Adds Q, “I don’t think it has affected us creatively as far as music is concerned. We don’t think about how to make a saleable album.”
Mausam seems like an album for all seasons (as the cover will also display: there are tiny icons beside every song depicting what season it belongs to). But whether it rises to the magnanimous success of Kabhi is something that is yet to be seen.
note:
— photograph 1: Josh, Q and Rup.
— photograph 2: Qurram Hussain aka Q.
— photograph 3: Rup aka Rupinder Magon
credits:
Photography by Amean J
First Published:
Images
December 3rd, 2006
Posted by
vintage
at
12:15 AM
Thursday, November 30, 2006
Change itself is the only true constant in life. That phrase rings closer and closer to home with each passing day given the rate at which advancements in technology in almost every field imaginable are being made. Nowadays, with every other person possessing enough skills to be considered half-a-techie, it is becoming increasingly difficult to catch up to where the cyber-world is moving. It makes one wonder that how are we, as people who supposedly benefit from these advancements, going to be affected by it.
The area of technology affecting our lives at home has been debated upon a countless number of times. Intel recently made the first real breakthrough towards having a digital home through by rolling out VIIV technology. Through this, home entertainment and all forms of communication can fit in one box and accessed from various places from around the house. The implications of technology are not limited to the home only and are affecting more and more people in their work lives and skills pertaining to them.
Newer communication methods have made it easier to work from home. High-speed internet coupled with e-mail and web-conferencing does away with the need for a person to be physically present in the workplace. Documents can be e-mailed and web-conferencing can always be employed when a constant presence is essential Services offered by numerous companies like Skype and Net2Phone allow users to make telephone and video calls over the internet. This has made web-conferencing easier and much more convenient for not only the business user but the average home-user as well.
An increase in such technology-related advancements and creations will signal a gradual demise of the traditional brick-and-mortar business along with the birth of what is referred to as ‘hidden economies’. People working from home for companies that are not located in the same country as them earn in local as well as foreign currencies, while spending that income in their home country. Teleworking has also assisted in the recent increase of cafés with high-speed wireless internet and customised corners for coffee-fans to station their laptops on and work. The reasons behind users logging on from coffee shops while having their own reserved corners are due to the environment being less stressful than a workplace and offering less distraction then at home.
Faster and easier communication has also served in flattening the tall hierarchical structures in the workplace. It has become much easier for a person situated near the bottom of the hierarchy to communicate directly to another placed near the top. This serves to hasten up the decision-making process since a person does not rally through numerous individuals to get the point across to the top management anymore. This also creates the need for working individuals to possess greater communication skills and develop faster decision-making since faster and effective communication would require a person to display quick judgement, leadership and initiative (in an ever-changing world, you cant stick to one concept for too long). There will be a greater need for individuals to think far ahead, develop strategies and have the ability to be able to see it through.
There will be a lesser need for manual labour since most of the manual work is expected to be done by robots. That only leaves the task of supervising the robots and ensuring the whole process goes trouble-free. Also, generic skills such as reading, writing, and problem-solving will also be in demand since individuals in almost all fields of work will be expected to deal with little gadgets now and then.
On the social front, with more and more women entering the workplace and things becoming easier for housewives to work as well, we will witness an increase in dual-income families or, in the case of single-parents, single-income families. However, with work potentially spilling into overtime (or time reserved for children at home), there could be an increase in conflicts and crossovers between work and family life.
Technology is not just changing the way we live or work. It is currently in the process of reshaping entire industries. Entrepreneurs with small-scale businesses catering to a certain niche in the market only are now popping up everywhere. Collectively, they pose a significant threat to large-scale corporations serving the same product or service on a wider level.
At this point it wouldn’t be practical to predict whether technology is good or bad, what is important is that it is here to stay. Whether one likes it or not, technology will infiltrate every aspect of a person’s life: at work, home or during play. Sooner or later individuals will have to learn to adapt to it. The way things are going, the sooner done the better.
First Published:
Spider
December 2006
Posted by
vintage
at
4:14 AM
Thursday, November 23, 2006
Overboard with Overload
The concept of enjoying music that is purely instrumental is still relatively new in
Coming to the performance with only a hazy idea of Puppo Sain’s dhol-swinging stunt, and not knowing what to expect, one was confronted by a dimly lit stage on which separate platforms had been set for each musician to perform on. The arrangement was such that every musician on stage was clearly visible.
The gig started roughly around an hour late, much to the annoyance of the band who waited until the people filled up the auditorium seats. Coming one by one, each band member settled into his desired place with light-works being displayed to accentuate their arrival. With of different seasons and places on earth being projected in the background, Overload, featuring the Sains started off with a relatively mellow and slower number number, Days gone by, which eventually merged into the more upbeat Only to the deafeningly energetic Storm. One must mention here that once the band starts performing, they do not stop after every song and continue playing till the end of the performance. Each song transitions into the next smoothly and without any interruptions.
The light work and the scenes projected would alternate and change according to the beat and the mood of the song that was being played. The sound quality can be described as delightfully-deafening. Every beat could be heard clearly and every chord from each instrument could be deciphered singularly. The coordination between the bandmembers was flawless: Farhad (drums) would nod to Puppo and in turn Puppo would nod and Jhoora, and lastly Farhad would exchange muted looks with Hasan (tumkinari – Egyptian drums) whenever a slight change in the beat being played was needed. Sheraz, who was on keyboards, did not seem bound by any such confirmations.
Overload closed their performance with Dhamaal, which incidentally will also be their next video on television. In this track Puppo swung his dhol around in the middle of the stage and continued playing it while swinging it —a feat he is famous for. After performing Dhamaal, the band left rather abruptly. The audience was left seated in their chairs with several of them demanding an encore. And so the bandmembers reappeared a few minutes later to render their performance of Dhamaal.
At the end of it all, Farhad introduced the band members, at popular request spoke in Punjabi but switched back to Urdu since not all present could understand Punjabi well. At the mention of his name, Puppo got a standing ovation and it was amusing to watch him wave back.
What was notable about the performance other then the lack of a vocalist was the attempt at creating an ambience for those attending. Keeping an audience engaged for an hour is no small feat, and Overload managed to do more then just that —they left an audience hungry for more.
credits: photos taken by Amean J
First Published:Images
November 26th, 2006
Monday, November 20, 2006
Ali on the edge
Ali Zafar is not just a pretty face. Behind the dreamy, often dazed eyes and dimpled smile that has adorned many billboards (with many more to come) is a person who knows what he wants — and is willing to do just about everything to get things the way he likes them.
For this interview, he came dressed in a pair of faded blue jeans and a T-shirt, no grooming and no pretensions. What becomes immediately noticeable is that he appears to be extremely dazed and spaced out while conversing. He apologises and tends to say what is at the back of his mind. When we start talking again, his eyes develop a sharp focus and he transforms into a serious, focused person, quite unlike the light-headed, fun-loving guy we are used to watching on screen.
Ali has an uncanny ability to observe little details and has a knack for making insightful observations that appear ironic most of the time. He is also a lot smarter than he lets on.
The second album is always the trickiest, say the sages. More so if the first album has been successful. The second album determines whether the artiste in question is a one-hit wonder or the ‘real deal’. The second album also determines how an artiste has moved on from his/her debut. Questions such as ‘has the artiste experienced growth and if so, was it positive’ arise and it’s no wonder that most artistes complain of being under extraordinary pressure when working on their second set of songs.
For Ali, rising up to the success of his debut album will not be easy. He needs to control every aspect of it — from songwriting to production —leaving no margin for error. It has now been almost three years since Channo came on screen and launched Ali Zafar as the blue-eyed boy of Pakistan’s music industry. A vocal reincarnation of Kishore Kumar, not only can he sing well, he has good looks to spare. And he puts them to good use. While songs off his album scored one hit after another, Ali could be seen smiling down from larger-than-life billboards, endorsing everything from mobile phones to biscuits to telephonic connections. And why not? After all, an artiste has to eat.
After spending almost two years in the studios and running around the globe, Ali’s second album, Masty, is finally ready to be launched in the market. What is this album going to be like? “That’s always been the most difficult question for me to answer. How can you define an entire art form and tell what properties and characteristics make it different? It’s music. It’s something very abstract and difficult to define,” he says. “But the sound is going to be richer than before, there are going to be live instruments, it’s going to be bigger than before.
“I have spent a lot of time in the production. It has taken me about two-and-a-half years from songwriting to developing the melody to recording it to taking the files internationally and mixing the album in different studios around the world with foreign experts.”
So who were these foreigners he worked with? “In London, I went to a guy called Marrow, and in Manchester the studio I went to was The Future Lounge.”
Why not just record the album in Pakistan? “Working here is very difficult. There is a lack of professionalism. If someone gives you a time and a date, he or she can disappear as well.” He breaks off here and then continues, “But it is important for an artiste to go through that whole process in order to grow. I also lost a lot of sleep and suffered a lot of stress. But at the end of the day, after passing through all of that, I have 10 times more knowledge than before. Plus, I’ve learnt to be patient.
“Technically, it was important that the sound of this album be better than the sound of the previous album. For that, there were limitations in Pakistan. Plus, I had a picture in my mind for every song that I made.” He makes his point by sketching box-like compartments in mid-air with his hands. “I also wanted to be involved in each and every process that this album went through and that is why it took me a longer time.”
One feels the need to commend him in wanting to produce a product that would essentially be several notches higher in quality then those available in the market. However, what good would a well-developed CD do in a country where piracy is rampant? The same album will be ripped off and re-recorded on another CD with a definite loss in quality. How many, in the end, would benefit from the better sound quality that Ali is aiming for? More so, from among the masses who have been his ardent followers, how many will really notice the subtle differences that exist between an original and a pirated CD? Perhaps these are questions that can only go unanswered for the time being.
“I initially thought that I’d go to London and mix my album there,” Ali continues. “I stayed there for 15 days just to mix one song. Then I went to Manchester and mixed four songs there. But when I came back and listened to those songs, I didn’t like them. My money went to waste as I had to scrap them. Then I went to India and mixed the rest of the album there. I had to go back and forth just to get the right sound,” he says.
Speaking of the album Masti, what contents should we be looking forward to? “There are at least three songs about a girl. Besides those, most of the songs are related to my personal experiences and feelings. A lot of it has to do with how I want to be driven towards my goals and the energy and the hope that I need. I want to share that with everybody else who wants to achieve something in life.” Apparently, he has attempted to create an upbeat but very inspirational album and the mix, although unusual, should be interesting to hear.
Ali has often been criticised for being too commercial as an artiste. What does he have to say about the accusation? “I don’t believe in the philosophy that we (musicians) work only for ourselves and that we don’t care what the world says.” He says that if this is the approach an artiste wants to take, he shouldn’t be releasing his work for public listening. “Keep on listening to it in your studio and stay happy. How can people not matter?” he says incredulously. “People matter to me a lot. That’s why most of my tracks are easy listening. It’s fun, it’s happy and gives off positive vibes and energy.”
Moving on to his videos, one also wonders why Ali has switched from Tariq Amin to Nabila as his primary stylist? Specially when Tariq’s influence in his initial videos, most notably in Channo, was very apparent. The song was a hit, too, so why the change? “Nabila gave me a makeover for Ek Pal and I think change is good. I don’t believe in groups and lobbies; I like working with everybody and anybody who is talented,” he says. After a moment of reflection, he adds, “I don’t want to portray that I need a stylist to sell my music. A stylist complements you and yes, presentation counts a lot, but depending on them and believing that your music won’t sell without them is what I don’t believe in.”
And what will be the first video off the new album? “It will be called Masti and it’s just like the name. It’s a lot of fun; very hyper and very energetic. It was shot in India and it has been directed by an Indian director. I’ve made two videos in India; the other one has been directed by Ahsan Rahim.” Who else has contributed towards the album? “One song has been composed by Yousaf Salahuddin. A line here and there from one or two songs has been written by Khawaja Parvez. He guided me a lot for the rest of the songs. Otherwise I have composed and written the rest of the songs myself.” Almost as an afterthought, he adds, “I create my own things from scratch to the end. From story boarding to concepts, videos and music, I do everything.”
For Masti, Ali has signed up with Fire Records, a newfound record label. Again, why? “Well, they were paying me the most money” he says candidly, “and I’m comfortable with the marketing and promotion they’ve laid out for me.”note: the photograph of Ali's album cover came out really screwed.
First Published:
Images
November 19th, 2006
Posted by
vintage
at
10:57 PM
Sunday, November 12, 2006
`Video killed the Radio Star’
Music Television — those two words sum it up: a channel dedicated to broadcasting music. Sounds exciting, doesn’t it? Launched in 1981, ironically with the single, Video killed the Radio Star, by a British band called The Buggles, Music Television (MTV) soon became a household name, both abroad and locally among the desis privileged enough to have access to the wonders of a channel dedicated solely to music (and the perception of ‘cool’ that came with it). That was until cable television became the norm.
All of a sudden, MTV was accessible and known to all and could no longer remain hidden as a legend of sorts. In October 2006, after a year of whispered talks and speculations, ‘cool’ came home: the Indus Television network launched MTV Pakistan in place of Indus Music (IM).
With the latter already a widely recognised television channel, and with MTV coming in its place, there is a general apprehension that MTV Pakistan would be just like another IM under a jazzed up new skin; and why not? Most of the video jockeys (VJs) — the people who give a face to the channel — as well as the management, are the same. In a candid talk, Ghazanfar Ali, the CEO of the Indus TV network, answers the question that seems to be on everyone’s lips: How is MTV Pakistan going to be any different from IM?
“Music can’t be different. It is going to remain the same. I’m not going to be pretentious and tell you that it will change. It’s just programming, and programming has its own look and feel. We would like to take the next step and I feel we have (already). In the last six months, we have just worked on the fact that MTV should not look like IM. And I think we have succeeded, although that’s for people to say in the end.” Elaborating further, he says that they are planning to bring in new shows, new faces and new expertise to further build upon MTV’s brand strength.
Internationally, MTV has built up the value of its brand over a period of 20 or so years by working on their programming content, expanding to other countries and constantly improvising. Compared to that, the Indus TV network, when it took over MTV Pakistan, was still in a state of infancy in the world of television.
And what about meeting international standards in terms of programming and content? “People from Singapore, India and the US have come in to share their experiences with us. I think we’ve learnt a lot from them already,” says Ghazanfar.
After taking a look at most of the local channels that dominate our television screens, it doesn’t take a genius to figure out that most of the individuals working both behind and in front of the cameras don’t seem to have a very clear idea of what is required of them as professionals in the field. As a result, the lack of quality programming goes going hand-in-hand with unoriginal ideas and content, inadequate use of software and inadequately skilled manpower. This coupled with an ever-increasing number of channels has resulted in confused and irritated viewers.
With only two schools in Pakistan imparting skills related to film-making and production, and that too with limited faculty members, schools who otherwise have nothing remotely to do with electronic media in their curricula are cashing in on this opportunity and advertise courses and new-found degrees in skills pertinent to the e-media.
In the face of the above mayhem, the idea of real professionals coming in and sharing their trade secrets along with a bit of training and development seems like a godsend. It just might provide local media professionals with the direction they are so desperately seeking and might step up programming quality by a notch or two.
But with currently only one channel benefiting from that period of enlightenment, what will happen to the rest? And more importantly, will they be able to catch up well enough?
IM was still going strong when it was taken off the airwaves to make place for MTV Pakistan. So what is going to happen to it? “It’s going as a block on Indus Vision,” says Ghazanfar. Why not just keep it? “Because there would have been a conflict of interest. If you’re going to do something, take ownership. If you’re going to be wishy-washy about it then don’t do it. MTV Pakistan is MTV Pakistan and IM was the pioneer and the catalyst to bring MTV here, but you have to take ownership.”
About activities other than programming, he says, “In March, we’re having the MTV Awards followed by the MTV Style Awards and then the MTV Video Awards.” But how can a music channel have style awards? “It’s more fashion based. You see, its ‘young fashion’. Basically their philosophy is about ‘youth’ and that’s what we’re targeting.”
With the acquisition of the franchise, does the Indus TV network have access to the MTV database when it comes to music and also a host of other perks including fresh graphics and animations to display on their channel? “Yes, we have access to all their awards and we have access to all their music, but we’re sticking to the Pakistani genre. Otherwise, you can see MTV Europe, MTV India or whatever. We want to stick to our own people. I think that they should learn that they have to be the best and they have to move on. And they have now a brand to go with it,” adds Ghazanfar.
Other channels may not be adequately equipped to respond to the quality one hopes MTV Pakistan, with its added benefits of training and accessible electronic material, will display, but it should certainly pass the message that it’s about time they step up to game and give their programming some serious thought and investment, not to mention, take a long-term perspective of their channel.
As for how well will MTV Pakistan survive and live up to the brand name it has acquired? No doubt, when IM started out, it pioneered in entertainment dedicated solely to music; their VJs became household names in a matter of weeks; they launched the first music-related awards show in Pakistan, after the EMI Awards. However, instead of getting better with time, their awards took a downward spiral and were suspected by many of being somewhat biased. One hopes that that the team heading MTV Pakistan has learnt from the mistakes made earlier and that the MTV Awards, whenever they take place, will be better and more organised.
First Published:
Images
November 12th, 2006
Posted by
vintage
at
10:15 PM