DJ Sheru on the move

Hasan Shehryar Yasin is working on expanding his empire, with plans to establish the “largest Pakistani presence” in fashion design in the UAE by opening up an outlet in Dubai in March next year. It will feature a diverse range of HSY originals from his prêt a porter, couture, denim (HSY Denim) and sportswear (HSY Active) collections. He also plans to introduce a new line, HSY Noir through the launch as well which sees him feature his abayya collection. HSY Denim and Active will also be shown at a show in Lahore today, from a collection he had previously shown in the Dubai. For those who may have missed his last performance, DJ HSY is expected to be found working his turntables after the show.

First Published:
Images
December 16, 2007