Hash on a new roll

The artiste formerly known as Hash is looking to relaunch himself as Hashim via the release of his first video Loading the cannon, from his currently-unreleased second album. Featuring VJ/model Anisa Shaikh, the video has been directed by Zeeshan Parwez.

The video was shot in Karachi earlier this year and has, according to the director, a very ‘clubby’ theme. “It isn’t really based around a certain concept and it’s perhaps my first ever video which has a bit of commercial element to it — in the sense that it looks glamorous”, says Zeeshan about the video, “and it was my first ever 35mm project”

Continuing about the video, Zeehsan says that “a lot of effort from my side as well that of the DoP’s was on shots, frames and lighting. We experimented with what kind of lens would work on what shot according to the storyboard that I had. I loved working on 35mm and would love to make more videos on it”.

However, his projects with Hashim aren’t over yet. Another video in the making is a remake of Hashim’s (or Hash, as he was known back then) My Moment. The first video for the song had been directed by Aseph and since My Moment happens to be one of Hashim’s most favourite songs from his first album, he’s looking to add a little more to its video. According to Zeeshan, his version of My Moment will be a semi-animated video. “The cast was shot in front of a chroma-screen and then merged into a pre-made 3D environment. After that was done, everything was then digitised into vectors”, he says, talking about the video-making process. On the content, he says that the video has to do with his “fascination with super hero movies. The video has a very comic book feel to it in the sense that it features exaggerated action personalities”. The Zeeshan Parwez directed version of My Moment is expected to hit the tube sometime in December this year.

First Published:
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October 21, 2007