In fine fashion print
“This is the kind of magazine I always wanted to see on newsstands and when when I didn’t, I thought I’d do it myself. So it’s my baby,” says former model-turned-fashion editor, Andaleeb Rana, about her latest venture, Xpoze Fortnightly, a magazine which is 60 per cent fashion and 40pc lifestyle.

She’s teamed up with hubby Farhan Zafar for the venture and says the magazine will be “unbiased and will hopefully raise the bar” when it comes to fashion in print.
Confirming rumours that the magazine includes fashion editorials from designers based outside Pakistan, she says that having worked previously in publication and having built solid contacts, they have all been very generous. “Some have sent fashion shoots for print as well,” she says.

Spilling the beans further, Andaleeb says that the magazine will launch in the first week of November and the cover will showcase Reema in “a completely new avatar”, wearing Sadaf Malatere who, according to Rana, is the next big thing in fashion design.
– Photo by Rizwan Ul Haq

First Published:
Images
October 28, 2007